Sustainable Commerce: Exploring the Role of Corporate Social Responsibility in Consumer Decision Making
DOI:
https://doi.org/10.36676/j.sust.sol.v1.i1.06Keywords:
Sustainable commerce, Corporate social responsibility (CSR), Consumer decision making, Ethical consumptionAbstract
the role of corporate social responsibility (CSR) in consumer decision-making within the context of sustainable commerce. With increasing awareness of environmental and social issues, consumers are placing greater emphasis on ethical and sustainable practices when making purchasing decisions. the impact of CSR initiatives on consumer behavior and preferences, as well as the implications for businesses operating in today's marketplace. Through a review of existing literature and empirical research, this paper investigates the various dimensions of CSR, including environmental sustainability, social responsibility, and ethical business practices, and their influence on consumer perceptions and preferences. By examining case studies and survey data, the study identifies key factors that shape consumer attitudes towards CSR, such as brand reputation, product quality, and perceived social and environmental impact.
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